18 year-old Eduardo León Jimenes founded La Aurora cigar factory in 1903. La Aurora is the seed of the Dominican Republic's largest business group, the E. León Jimenes Group.
Since its foundation by Eduardo León Jimenes, until today, led by his grandson, Guillermo León Herbert, the values of La Aurora are those of a family business: honesty, integrity, passion for excellence, and teamwork.
La Aurora wanted to celebrate its 110th anniversary by releasing a product, other than cigars, that was very characteristic of the Dominican Republic.
La Aurora collaborated with Ron Barceló to create E. León Jimenes 110th Anniversary Rum which commemorates the anniversary of the company's establishment and is a tribute to its founder, Mr. Eduardo León Jimenes.
Relaxing with a cigar has been a ritual for Karl Malone for a long time – both in retirement and while celebrating a big win during his days on the court. Karl searched long and hard for a partner who could collaborate on a high-quality cigar with him.
Karl and La Aurora’s owner, Guillermo León Herbert, connected on a love of the Dominican Republic, cigars, rum, and shared values. Together they curated a special cigar for Karl using tobacco aged in rum barrels and established “Barrel Aged by Karl Malone”.
Their partnership with the E. León Jimenes Rum and Barrel Aged cigar was a natural fit and it quickly became a passion project for the NBA star in his next chapter. His love of brown spirits grew when he found E. León Jimenes Rum. Karl makes it a point to stock E. León Jimenes during all his leisure activities.
Through the cigar development process, what Karl Malone discovered was La Aurora’s E. León Jimenes Rum was a perfect complement to his cigars as well as delicious on its own.
Karl was convinced that both cigar lovers and non-cigar lovers would enjoy E. León Jimenes Rum and wanted the opportunity to bring the rum into the United States. Karl Malone is the sole U.S. importer as well as ambassador of E. León Jimenes Rum.
E. Leon Jimenes Premium Dominican is produced through five distinct distillations that give it the perfect balance of pleasing aromas, combined with the flavors of caramelized walnuts, vanilla, and spices.
E. Leon Jimenes is aged a total of ten years. The first eight years are spent in virgin American oak barrels. The final two years are spent in French oak tuns.
The hints of honey, tobacco, red fruits, oak and cocoa, please the discerning palate with a soft vibrancy and a complex fruit taste. It is a powerful and delicious spirit.
E. León Jimenes is considered an elevated, aged craft rum. It is intended for craft cocktails or enjoyed alone as a sipping rum. As a shift in consumer tastes moves toward aged spirits and full-flavored offerings, E. León Jimenes is the perfect product for consumers to explore and embrace.